The Power of Television:
Put the Power of Television to Work
for Your Business.
Television is the most powerful advertising medium, not
only for its entertainment value, but also for its reach.
Television reaches more people than any other source. Why?
Well it’s obvious. Almost every home in America has
a television. How many televisions do you have in your home?
2? 3? 4? 5? Or, more? Televisions are everywhere, bars,
restaurants, airports, hospital waiting rooms, etc.
Not only do most people have TVs, most people are watching
them. Every evening, an average of 70% of Americans are
watching TV. That number may sound astounding with all that
is going on in our lives today, but it’s true. Americans
are addicted to their TV shows. It’s called appointment
television.
And why does it have the hold on us? Because no other medium
delivers sight, sound, motion and emotion
the way television does. It combines them all together for
a very powerful experience. It makes us think, it makes
us feel. It makes us laugh, it makes us cry; it brings out
that emotion in us. And that translates over to advertising
as well. It’s an extension of that entertainment.
That’s why TV advertising is so powerful and successful.
Another benefit that television possesses is the power
to “Brand”. We all know what branding is, right?
Branding helps us to remember something when we’re
ready to buy. When it comes down to it, we only have two
types of customers--those who need it now, those that have
already been there and those that might need it later. Since
you cannot be in front of them 24 hours a day, they have
to be able to remember you when they are ready to make a
purchase. By utilizing television you will be able to brand
your business.
Television can be so confusing. You only have thirty seconds
to get your message across on television--not a lot of time.
Too often, local advertisers try to put too much in their
thirty second commercials. They try to say who they are,
what they sell, how long they’ve been in business,
family owned and operated, best price, best selection, quality
products, best service, where they’re located, how
to get to there location, phone number, web address--it’s
just too much. It’s information overload. If you try
to tell your audience more than three things in a TV commercial,
they won’t remember anything. Don’t cloud your
message with too much information. You want a clear, concise
message on television so they will remember you. Use the
Internet to educate them about your products and services,
driving directions, hours of operation, etc. Grab their
attention with television and educate them further with
your website.
Learn more about our services. .
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